Today, I counted TV ads broadcasted on TV per an hour. I've recorded my favorite drama on Sunday so I will write about the drama briefly and report about the commercials.
The drama I am watching is "Marumo-no Okite" (Fuji-TV, channel 8). This is very famous family drama in Japan on Sunday 9:00-10:00 p.m. This is showing audiences about love among family and the kids actor are very cute. Each kids acting a sister and a brother who are both 7 years old and they are now quite famous because of their pretty appearance and actions.
Through this 1 hour drama, I watched total 10 TV ads.
I was expecting that I would see many food ads such as restaurant, fast food and juice during this 1 hour because this drama is very common among family and some kids also watch it. However, I watched only 1 commercial related to food and the product was water includes some mineral and nutrition. It was very surprising. ;( The other commercials were advertising almost about household products, detergents or air freshener.
Most of the things were related to household or sanitary products. I think this is because it is the very time that mothers finished their housework and take rest. In addition, many people already finished their supper and full before 9:00-10:00 p.m so they might not be attracted if they watch ads about food. In order to make ads more attractive, food companies might choose time to advertise their products. 9:00-10:00 p.m is family time, family gathers and watches TV so I watched lots of ads about sanitary or household products.
I also wathced a drama, Korean drama which my MOTHER likes. She begun to have interest to Korean drama quite lately and thanks to it, she learned how to REC TV program. Before she start watching the drama, she even did not know how to turn on the recorder. "What one likes, one will do best." Exactly. Anyway, the drama was about relationship between men and women, soap opera broadcasted during 14:00-15:00 p.m. :( The title of the drama is "Gyakuten-no Jou-ou" (Fuji-TV, channel 8).
I watched total 15 TV ads during 1 hour. The ads related to food was just 3 (KFC, Energy drink and Yorgurt). Other commercials were about insurance, laundry machine, brand bag, cram school, TV show's ad and so on. Again, the number of ads related to food was less than I've expected. I wondered it must be good for super market to advertise their products such as vegetables, meat and dairies because during the time lots and lots of housewives in Japan are watching TV especially soap opera. ;D
I watched TV ads per 1 hour and thought food industry might prefer to advertise their products for young generation, not mother or housewife. I think it is correct, it is efficient way to advertise to people because younger generation is much likely to go to fast food restaurant, eat snacks and drink juice. Mother and housewife much prefer information about household than fast food because households are what they are familiar with.
Through this activity, I realized how media is focus on their purpose to sell their products. People usually do not think why the TV ads they watch are broadcasted on the time, but once they notice the reason, they might start thinking about media. It is very important notice and I wanna share the idea that thinking about media and food from TV ads.
Thank you for reading!!!! ;D
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